Renault reaches new heights
Combining colossal set design, innovative post-production and AI techniques, the French auto manufacturer’s latest spot sees a man scaling a metaphorical mountain of used cars.
)
Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Henry
- Director Sebastian Strasser
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Henry
- Director Sebastian Strasser
- Executive Producer Hugo Diaz
- Post Production Everest
- Post Production Prodigious Paris
- Post Production/VFX Lipstick/Berlin
- Post Producer Clement Pignal
- Post Producer Vincent Bordier
- Post Producer Raimbaut Gaffier
- Post Producer Benjamin Cathala
- Executive Post Producer Stefan Susemihl
- Sound/Music Start-Rec
- Audio COO Alex Jaffray
- Audio Producer Arthur Lequime
- Audio Producer Mathieu Francois
- Production Services La Casa Films
- Production Services Executive Producer Leopoldo Luisetti
- Production Services Executive Producer Axel Brinck
- Chief Creative Officer Marco Venturelli
- Worldwide Creative Director Marcelo Vergara
- Producer Sarah Bouadjera
- Creative Antoine Querolle
- Creative Clement Palouzier
- Head of Production (HP) Caroline Petruccelli
- Producer Renaud Jaget
- Production Designer Jeff Higinbotham
- DP Joost Van Gelder
- DP Julian Hohndorf
- DP Sebastian Blenkov
- Editor Walter Mauriot
- On-Set VFX Supervisor Patrick Bennard
- Colorist Emiliano Serantoni
Credits
powered by
- Agency Publicis Conseil/Paris
- Production Company Henry
- Director Sebastian Strasser
- Executive Producer Hugo Diaz
- Post Production Everest
- Post Production Prodigious Paris
- Post Production/VFX Lipstick/Berlin
- Post Producer Clement Pignal
- Post Producer Vincent Bordier
- Post Producer Raimbaut Gaffier
- Post Producer Benjamin Cathala
- Executive Post Producer Stefan Susemihl
- Sound/Music Start-Rec
- Audio COO Alex Jaffray
- Audio Producer Arthur Lequime
- Audio Producer Mathieu Francois
- Production Services La Casa Films
- Production Services Executive Producer Leopoldo Luisetti
- Production Services Executive Producer Axel Brinck
- Chief Creative Officer Marco Venturelli
- Worldwide Creative Director Marcelo Vergara
- Producer Sarah Bouadjera
- Creative Antoine Querolle
- Creative Clement Palouzier
- Head of Production (HP) Caroline Petruccelli
- Producer Renaud Jaget
- Production Designer Jeff Higinbotham
- DP Joost Van Gelder
- DP Julian Hohndorf
- DP Sebastian Blenkov
- Editor Walter Mauriot
- On-Set VFX Supervisor Patrick Bennard
- Colorist Emiliano Serantoni
French car manufacturer Renault leads an automotive revolution in this cleverly-crafted campaign, created by Publicis Conseil and directed by Sebastian Strasser through Henry.
Titled The Climb, the epic spot sees a hero climb a gigantic mountain made of old Renault cars. The mountain itself is a metaphor for the car industry from its origins in the early 20th century: a pile of gas-powered cars. The perilous climb illustrates just how difficult it is to bring about such a revolution in the industry.
The mountain was created by assembling around a hundred old Renault cars. It was 10 metres high and had 3 climbing faces. Like a real game of Tetris, the old Renault cars were assembled, paying particular attention to the shapes, colours and parts of the structure that would create impressive waterfalls.
The actor was supervised and doubled by an artistic director from Cirque du Soleil. Ambitious post-production extended the pile of cars to the scale of the world’s largest mountains, the result of cutting-edge post-production techniques and Artificial Intelligence by Lipstick studio.
