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VMO2 – Roaming

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As the only major network to offer inclusive EU roaming as standard, O2 has launched this touching campaign film titled Roaming, created by agency VCCP London.

Through cinematic and authentic vignettes set against the picturesque landscapes of Italy and Greece, the spot demonstrates the benefits of being an O2 customer as Bubl and a real-life family enjoy an unforgettable and carefree holiday - without the worry of roaming charges.

VCCP’s global content creation studio Girl&Bear once again worked with director duo thirtytwo and Anonymous Content on the new film. Creative digital agency Bernadette also worked across the integrated campaign to bring digital, social and online elements to life.

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