Decathlon celebrates life in motion
A charming trio of spots, directed by Emily Maye for the sporting goods retailer, capture the benefits that physical activity brings to our lives.
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Credits
View on- Agency BETC/Paris
- Production Company La Pac
- Director Emily Maye
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Credits
View on- Agency BETC/Paris
- Production Company La Pac
- Director Emily Maye
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency BETC/Paris
- Production Company La Pac
- Director Emily Maye
Created by BETC and directed by La Pac’s Emily Maye, this sublime series of 30-second films for sports retailer Decathlon champions uplifting power of making sports accessible.
Centred around three pieces of affordable sportswear or equipment, the campaign, titled Rewrite Your Story, captures fleeting but touching moments in which personal growth and memories are made through physical activity.
Blending documentary realism with refined visual storytelling, Maye crafts sublime films that reflect a sensitive, human, and inclusive vision of sport. Maye added: "The collaboration between BETC and Decathlon was beautifully aligned around a shared vision - telling a restrained yet heartfelt story that resonates far beyond the screen. What a dream project!".
