Philips brews without brouhaha
The tech brand launches its new espresso machine, the Baristina, with a droll ad directed by Filip Nilsson that mocks the ludicrous complexities of modern coffee making.
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Credits
powered by
- Agency Droga5/London
- Production Company Object & Animal
- Director Filip Nilsson
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Credits
powered by
- Agency Droga5/London
- Production Company Object & Animal
- Director Filip Nilsson
- Editing Final Cut/London
- Post Production/Color/VFX Electric Theatre Collective
- VFX Supervision Studio FYR
- Audio Post String and Tins
- Executive Post Producer Vic Lovejoy
- Post Producer Nikki Porter
- Editor Sam Bould
- Post Producer Emma Hughes
- Sound Designer/Audio Mixer Lawrence Kendrick
- Executive Producer Dom Thomas
- Head of Production Laura Hegarty
- Colorist Andi Chu
- DP Jakob Ihre
- Audio Producer Ellie Hook
- Chief Creative Officer Shelley Smoler
- Group Creative Director Matt Hubbard
- Creative Conor Hamill
- Creative Cameron Turner-Lowe
- Producer Alexander Chamberlain
- Designer Liz Bisoux
- HP Peter Montgomery
- Producer Joseph Pawsey
Credits
powered by
- Agency Droga5/London
- Production Company Object & Animal
- Director Filip Nilsson
- Editing Final Cut/London
- Post Production/Color/VFX Electric Theatre Collective
- VFX Supervision Studio FYR
- Audio Post String and Tins
- Executive Post Producer Vic Lovejoy
- Post Producer Nikki Porter
- Editor Sam Bould
- Post Producer Emma Hughes
- Sound Designer/Audio Mixer Lawrence Kendrick
- Executive Producer Dom Thomas
- Head of Production Laura Hegarty
- Colorist Andi Chu
- DP Jakob Ihre
- Audio Producer Ellie Hook
- Chief Creative Officer Shelley Smoler
- Group Creative Director Matt Hubbard
- Creative Conor Hamill
- Creative Cameron Turner-Lowe
- Producer Alexander Chamberlain
- Designer Liz Bisoux
- HP Peter Montgomery
- Producer Joseph Pawsey
This brilliantly silly spot created by Droga5 London for Philips Baristina, will speak to all who like a cup of Joe that’s simply good and simply made.
Helmed by Nilsson through Object and Animal with his trademark feel for the surreal, it mocks today's bonkers beverage culture and poses the question: who needs a cold-pressed, micro-brewed concoction with added yak butter and a work of foam art on top?
The campaign asks coffee drinkers to 'Join the new coffee movement' and enjoy making an espresso at home, without any of the attendant nonsense.
“This product speaks for itself - genuinely amazing barista style coffee that doesn’t require a science degree.” said Shelley Smoler, CCO at Droga5 London.
