Goggins gets greased-up for Golden Sriracha
SMUGGLER's Björn Rühmann taps into some spicy (but not too spicy) clichés to sell us on Doritos' new flavour.
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Credits
View on- Agency Rethink/New York
- Production Company SMUGGLER/USA
- Director Bjorn Ruhmann
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Credits
View on- Agency Rethink/New York
- Production Company SMUGGLER/USA
- Director Bjorn Ruhmann
- Ad Agency D3/Plano (In-House at Pepsi)
- Founder Brian Carmody
- Founder Patrick Milling-Smith
- Managing Director Sue Yeon Ahn
- Chief Operating Officer Andrew Colon
- Executive Producer Allison Kunzman
- Head of Production Alex Hughes
- Editing The Den Editorial
- Executive Post Producer Jennifer Mersis
- Editor Christjan Jordan
- Color Royal Muster
- Colorist Mikey Pehanich
- Sound Human Music & Sound Design/USA
- Executive Audio Producer James Dean Wells
- Audio Managing Director James Dean Wells
- Audio Producer Rob Suchecki
- Sound Engineer Daryl Pinsdorf
- Sound Engineer Sloan Alexander
- Music Human Music & Sound Design/USA
- Music Managing Director James Dean Wells
- Executive Music Producer James Dean Wells
- Music Producer Nicole Riolo
- Music Creative Director Mike Jurasits
- Composer Ed Dunne
- Composer Tom Keery
- Chief Creative Officer Chris Bellinger
- Chief Creative Officer Tara Lawall
- Executive Creative Director Rich Greco
- Creative Director Sean O'Connor
- Associate Creative Director Melissa Perrett
- Associate Creative Director Idriss Dabre
- Associate Creative Director Gabriel Sehringer
- Art Director Jay Do
- Designer Erin Maguire
- Executive Producer James Elio
- Executive Producer Emily Green
- Producer Venus Pun
- Producer Alexandra Lisee
- Post Producer Sari Resnick
- Editor Jessica Mutascio
- Composer Ava Larue Matasavage
- Food Stylist Steve Starkman
- Talent Walton Goggins
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Credits
powered by- Agency Rethink/New York
- Production Company SMUGGLER/USA
- Director Bjorn Ruhmann
- Ad Agency D3/Plano (In-House at Pepsi)
- Founder Brian Carmody
- Founder Patrick Milling-Smith
- Managing Director Sue Yeon Ahn
- Chief Operating Officer Andrew Colon
- Executive Producer Allison Kunzman
- Head of Production Alex Hughes
- Editing The Den Editorial
- Executive Post Producer Jennifer Mersis
- Editor Christjan Jordan
- Color Royal Muster
- Colorist Mikey Pehanich
- Sound Human Music & Sound Design/USA
- Executive Audio Producer James Dean Wells
- Audio Managing Director James Dean Wells
- Audio Producer Rob Suchecki
- Sound Engineer Daryl Pinsdorf
- Sound Engineer Sloan Alexander
- Music Human Music & Sound Design/USA
- Music Managing Director James Dean Wells
- Executive Music Producer James Dean Wells
- Music Producer Nicole Riolo
- Music Creative Director Mike Jurasits
- Composer Ed Dunne
- Composer Tom Keery
- Chief Creative Officer Chris Bellinger
- Chief Creative Officer Tara Lawall
- Executive Creative Director Rich Greco
- Creative Director Sean O'Connor
- Associate Creative Director Melissa Perrett
- Associate Creative Director Idriss Dabre
- Associate Creative Director Gabriel Sehringer
- Art Director Jay Do
- Designer Erin Maguire
- Executive Producer James Elio
- Executive Producer Emily Green
- Producer Venus Pun
- Producer Alexandra Lisee
- Post Producer Sari Resnick
- Editor Jessica Mutascio
- Composer Ava Larue Matasavage
- Food Stylist Steve Starkman
- Talent Walton Goggins
According to history as written by popular culture, back in the days when blue movies had plots, or, at the very least, thin scenarios, the cliché of the workman arriving to fix the bored housewife's 'plumbing' was ubiquitous.
Taking this well-trodden trope and giving it a generous helping of Goggins is PepsiCo Food Us and Rethink's cheeky film to launch Doritos' new Golden Sriracha flavour - casting well-adored character actor Walton Goggins as the Spicy But Not Too Spicy Plumber on call.
Directed by SMUGGLER's Björn Rühmann, with a clear gusto for the naffness of the era it evokes, this humorous spot does a delightful job of leaning into its naughty influences.
