Paulig's extraordinary cup of Joe
This TVC for the coffee brand takes an unusual slant on situations where the daily grind is helped along by a daily grind.
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Credits
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- Production Company Pictures Helsinki
- Director Christophe Dolcerocca
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Credits
View on- Production Company Pictures Helsinki
- Director Christophe Dolcerocca
- Ad Agency Bob The Robot/Helsinki
- Post Production Chemistry Film/Copenhagen
- Creative Jon Samuel Gustavson
- Creative Paul Merisalu
- Copywriter Martin Peters Ginsborg
- DP Rasmus Heise
- Colorist Nurali Kushkov
- Sound Designer Kevin Koch
- Music Anders Singh Vesterdahl
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Production Company Pictures Helsinki
- Director Christophe Dolcerocca
- Ad Agency Bob The Robot/Helsinki
- Post Production Chemistry Film/Copenhagen
- Creative Jon Samuel Gustavson
- Creative Paul Merisalu
- Copywriter Martin Peters Ginsborg
- DP Rasmus Heise
- Colorist Nurali Kushkov
- Sound Designer Kevin Koch
- Music Anders Singh Vesterdahl
Created by agency Bob the Robot and directed by Christophe Dolcerocca, through Pictures Helsinki, Stay Strong is a cinematic love letter to the popular caffeinated brew and depicts a range of situations in which coffee can save the day.
Set to a poetic script about the rigours of daily life, the film comprises a video and stills montage of various situations – including giving birth – in which a strong cup of Joe has turned things around.
Kudos for the gender stereotype-smashing depictions of coffee-swilling, kick-ass career women out and about and a stay home dad trying to take a slurp while wrangling twin tots.
