NSPCC calls child neglect into question
A little girl wonders why she's been left alone at Christmas in Amelia Hashemi’s affecting campaign for the children’s charity.
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Credits
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- Production Company UNIT9/London
- Director Amelia Hashemi
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Credits
View on- Production Company UNIT9/London
- Director Amelia Hashemi
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Credits
powered by- Production Company UNIT9/London
- Director Amelia Hashemi
The mystery surrounding Santa's visit sparks excitement and curiosity in children across the world on Christmas Eve, but for the little one in this harrowing holiday campaign from NSPCC, the big day poses more heartbreaking questions...
Sensitively directed by Amelia Hashemi through UNIT9, the spot follows a young girl and the thoughts that swirl through her mind as she prepares for Father Christmas to arrive.
In a saddening twist, playful questions like 'How does Santa visit if there's no chimney?' turn to 'Is Santa ever late?' and 'Why am I always alone?', as she wakes up to an empty house. The emotive closing scene calls for donations to support the charity's hotline, Childline.
