New York Lottery hits the daydream jackpot
The Lottery's new integrated campaign takes a fanciful look at all the fantasies one could turn to reality thanks to a big win.
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Credits
View on- Agency McCann/New York
- Production Company Biscuit Filmworks/USA
- Director Los Perez
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Credits
View on- Agency McCann/New York
- Production Company Biscuit Filmworks/USA
- Director Los Perez
- Editing The Den Editorial
- VFX Untold Studios/Los Angeles
- Color TRAFIK
- Sound Heard City
- Chief Creative Officer Britt Nolan
- Executive Creative Director Cuanan Cronwright
- Executive Creative Director Leo Barbosa
- Associate Creative Director Julia Waicberg
- Associate Creative Director Samantha Aldeborgh
- Senior Art Director Makenna Bortells
- Executive Producer MJ Soler
- Line Producer Elias Pardo
- Producer Jared Hamburg
- Editor Tobias Suhm
- Executive Producer Mandy Harris
- Producer Scott Boyajan
- Producer Stephen Dierks
- Producer Anh Phan
- Creative Director Toya Drechsler
- VFX Lead Kia Coates
- VFX Lead Mark Harrison
- VFX Lead Jack Harris
- Producer Dylan Stetson
- Colorist Ricky Gausis
- Executive Producer Angela Zappella
- Sound Designer T Terressa Tate
- Executive Producer Liana Rosenberg
- Senior Producer Nick Duvarney
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency McCann/New York
- Production Company Biscuit Filmworks/USA
- Director Los Perez
- Editing The Den Editorial
- VFX Untold Studios/Los Angeles
- Color TRAFIK
- Sound Heard City
- Chief Creative Officer Britt Nolan
- Executive Creative Director Cuanan Cronwright
- Executive Creative Director Leo Barbosa
- Associate Creative Director Julia Waicberg
- Associate Creative Director Samantha Aldeborgh
- Senior Art Director Makenna Bortells
- Executive Producer MJ Soler
- Line Producer Elias Pardo
- Producer Jared Hamburg
- Editor Tobias Suhm
- Executive Producer Mandy Harris
- Producer Scott Boyajan
- Producer Stephen Dierks
- Producer Anh Phan
- Creative Director Toya Drechsler
- VFX Lead Kia Coates
- VFX Lead Mark Harrison
- VFX Lead Jack Harris
- Producer Dylan Stetson
- Colorist Ricky Gausis
- Executive Producer Angela Zappella
- Sound Designer T Terressa Tate
- Executive Producer Liana Rosenberg
- Senior Producer Nick Duvarney
What would you do if anything were possible? That’s the question driving McCann's integrated campaign for the New York Lottery, Can You Imagine.
Encouraging New Yorkers to ponder on the possibilities that a lottery win could unlock, the hero film was directed by Los Perez through Biscuit Filmworks, and follows two characters in a store on the brink of buying lottery tickets who start to visualise various wondrous whimsical experiences a large dollop of extra cash could enable.
The work combines live action and thrilling VFX from Untold Studios that bring to fruition a series of imaginative supermarket-based scenarios.
