Breville’s caffeinated crescendo
A live orchestra soundtracks a man’s morning coffee-making in an immersive spot from the home appliances brand.
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Credits
View on- Agency Emotive/Sydney
- Production Company COUSIN
- Director Kyra Bartley
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Credits
View on- Agency Emotive/Sydney
- Production Company COUSIN
- Director Kyra Bartley
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Emotive/Sydney
- Production Company COUSIN
- Director Kyra Bartley
Kitchen appliances brand Breville unveils this musical and sensory campaign, Glorious Coffee, in collaboration with Sydney agency Emotive, celebrating the outsized role a cup of coffee can play in everyday life.
In the spot, directed by Kyra Bartley through COUSIN, we see a couple indulging in the anticipation, aroma and routine of crafting their morning coffee, while a 25-piece ensemble from Sydney’s Metropolitan Orchestra performs an original, live score composed by award-winning sound studio Rumble.
As the beverage brews, so does the music, with every grind, dose, extraction and pour driving the performance towards its crescendo. In a category where convenience and ease are of high importance, the film reframes brewing your morning coffee as a sensual and peaceful ritual.
