Aldi subverts budget brand shaming
The supermarket chain bravely leans into the supposed negative of buying their own products and using their merchandise.
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Credits
View on- Agency Antoni/Berlin
- Production Company ANORAK Film
- Director Marleaux Desire
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Credits
View on- Agency Antoni/Berlin
- Production Company ANORAK Film
- Director Marleaux Desire
- Post Production SLGH
- Color Ethos Studio
- Sound Design Klankwerk
- Creative Director Isabell Niederwestberg
- Creative Director Till Overwien
- Creative Director Alina Rauch
- Producer Meike Kornrumpf
- Executive Producer Christoph Petzenhauser
- Line Producer Bjorn Kruger-Levy
- Producer Ilya Medovy
- Line Producer Deniss Bardasov
- DP Norm Li
- Editor Nik Kohler
- Post Producer Ruken Baran
- Colorist Dante Pasquinelli
- Sound Designer/Audio Mixer/Co-Founder Mathieu Savenay
- Composer Boca Goldwav
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Credits
powered by- Agency Antoni/Berlin
- Production Company ANORAK Film
- Director Marleaux Desire
- Post Production SLGH
- Color Ethos Studio
- Sound Design Klankwerk
- Creative Director Isabell Niederwestberg
- Creative Director Till Overwien
- Creative Director Alina Rauch
- Producer Meike Kornrumpf
- Executive Producer Christoph Petzenhauser
- Line Producer Bjorn Kruger-Levy
- Producer Ilya Medovy
- Line Producer Deniss Bardasov
- DP Norm Li
- Editor Nik Kohler
- Post Producer Ruken Baran
- Colorist Dante Pasquinelli
- Sound Designer/Audio Mixer/Co-Founder Mathieu Savenay
- Composer Boca Goldwav
In a space where brands can either be pushing a message of luxury and exclusivity or the value of budget options, it’s nice to see marketing that goes a little deeper and explores the real-world consequences of individuals choosing particular brands.
Sensitively directed by Marleaux Desire through ANORAK and created by Antoni/Berlin, this naturalistic film for ALDI SÜD explores the prejudices that can attach to choosing budget options, something that children in particular can be at the receiving end of, thanks to other children’s elitism and materialistic snobbery.
