Motion Sickness gets Straight to the Heart of Auckland
An immensely endearing taxi driver fronts an unusual and witty civic revival campaign.
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Credits
View on- Agency Motion Sickness/Auckland
- Production Company In-House at Agency
- Director Sam Stuchbury
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Credits
View on- Agency Motion Sickness/Auckland
- Production Company In-House at Agency
- Director Sam Stuchbury
- Sound Designer Bigpop Studios
- Executive Creative Director Sam Stuchbury
- Creative Director Will MacDonald
- Head of Production (HP) Joseph McAlpine
- Producer Morgan Leary
- Production Designer Joseph Leary
- DP Joseph Griffen
- Editor Damian Golfinopolous
- Colorist Max Ferguson-Hook
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Credits
powered by- Agency Motion Sickness/Auckland
- Production Company In-House at Agency
- Director Sam Stuchbury
- Sound Designer Bigpop Studios
- Executive Creative Director Sam Stuchbury
- Creative Director Will MacDonald
- Head of Production (HP) Joseph McAlpine
- Producer Morgan Leary
- Production Designer Joseph Leary
- DP Joseph Griffen
- Editor Damian Golfinopolous
- Colorist Max Ferguson-Hook
If you live in Auckland and have seen a fleet of vintage taxis scooting around the city, don't worry... you haven't fallen through a wormhole.
The distinctive motors are in place as part of Straight to the Heart – a Motion Sickness campaign for Heart of the City that offers free, one-way rides into the CBD to encourage locals to rediscover downtown.
To promote it, an utterly endearing spoof infomercial, directed by Sam Stuchbury, has been released, blending retro charm and subtle surreality to announce the mission of getting Aucklanders back into the city.
“We wanted to make it effortless - no parking stress, no plan needed, just a fun nudge back into the heart of Auckland,” says Viv Beck, CEO of Heart of the City. “This campaign is about rediscovery, connection and a little bit of surprise - making it easy to come straight to the heart.”
With the eye-catching cabs operating across nearby suburbs, and driven by cabbies selected for their local expertise, they also act as moving billboards, with the activation extending across radio, social and out-of-home to reach audiences citywide.
