mo.co's loco promos
Supercell's latest title gets a trio of bonkers spots directed by Zac Ella, in which unhinged monster-hunting startup founders share their battle tips.
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Credits
View on- Agency Callen/Austin
- Production Company Agile Films
- Director Zac Ella
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Credits
View on- Agency Callen/Austin
- Production Company Agile Films
- Director Zac Ella
- Production Company JOJX
- Executive Producer Andy Eaton
- Editing Agile Films
- Editor Joe Corrie
- Editor Natalya Holley
- Editor Laurence Halsted
- Post Production Agile Films
- Post Producer Emma Bewley
- Animation Wizz/Quad Group
- Animation Producer Matthieu Poirier
- Animation Lead CRCR
- Color Harbor Picture Company/UK
- Color Producer Sarah Banks
- Colorist Alex Gregory
- Sound Design Lime Studios
- Sound Designer Ben Tomastik
- Production Services Division Film
- Production Services Executive Producer Rok Luneznik
- Chief Creative Officer Craig Allen
- Creative Director Darcie Burrell
- Creative Director Jarrod Higgins
- Creative Director Lawrence Melilli
- Creative Nicole Blauw
- Creative Weston Bibliones
- Producer Natalie Parish
- Producer Sarah Kirby
- Art Director Bor Urh
- Production Designer Miha Knific
- DP Spike Morris
- Post Producer Jessica Sabine
- VFX Supervisor Chris Dunleavy
- Production Services Producer Urska Vardijan
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Callen/Austin
- Production Company Agile Films
- Director Zac Ella
- Production Company JOJX
- Executive Producer Andy Eaton
- Editing Agile Films
- Editor Joe Corrie
- Editor Natalya Holley
- Editor Laurence Halsted
- Post Production Agile Films
- Post Producer Emma Bewley
- Animation Wizz/Quad Group
- Animation Producer Matthieu Poirier
- Animation Lead CRCR
- Color Harbor Picture Company/UK
- Color Producer Sarah Banks
- Colorist Alex Gregory
- Sound Design Lime Studios
- Sound Designer Ben Tomastik
- Production Services Division Film
- Production Services Executive Producer Rok Luneznik
- Chief Creative Officer Craig Allen
- Creative Director Darcie Burrell
- Creative Director Jarrod Higgins
- Creative Director Lawrence Melilli
- Creative Nicole Blauw
- Creative Weston Bibliones
- Producer Natalie Parish
- Producer Sarah Kirby
- Art Director Bor Urh
- Production Designer Miha Knific
- DP Spike Morris
- Post Producer Jessica Sabine
- VFX Supervisor Chris Dunleavy
- Production Services Producer Urska Vardijan
Monster hunting isn't typically something a person would put on their CV or LinkedIn resume, but the three nutty startup founders in this trio of ads for Supercell IP mo.co aren't exactly normal.
Directed by Agile/JOJX’s Zac Ella in partnership with CALLEN, and blending in-camera action with delicious on-screen animation, the films have a hyper-kinetic energy that's impossible to ignore.
With a combo of live stunts, pyrotechnics, hand-built miniature sets, model cities, and prosthetic limbs, alongside some blink-and-you'll-miss-them Easter eggs, Ella's mastery of attention-grabbing gives Luna, Manny, and Jax plenty of personality in their respective spots.
“It’s dense, silly, and layered on purpose,” Ella says. “The goal was to make the films fun on the first watch – and even funnier on the fifth. It’s a fever dream, crafted frame by frame. The worlds had to feel lived-in and real, even though they’re totally surreal. Even the monsters got manicures.
"We went absurdly deep on the small stuff – because fans notice everything.”
“Luna, Jax, and Manny are twenty-year-old monster-hunting startup founders and they need help," explains Craig Allen, Founder and CCO of CALLEN. "Building how they’d recruit for mo.co has been a blast. As a startup ourselves, we’ve poured our own energy and chaos into making it feel real, blurring the line between game and life. We call players ‘recruits,’ and the campaign invites them to help shape the company from the inside.
"The founders will ask for feedback, we’ll re-cut films in real time, and the final story will be built with the community. It’s not just a game – it’s a living, breathing start-up. And we’re just getting started.”
