Greater Anglia's scenic getaways

Greater Anglia's new campaign, called UNLONDON, looks to reframe East Anglia as the place to escape busy city life, a place that is just a train ride away. 

Created by Atomic London and directed by DOM&NIC through Outsider London, the spot tells viewers that the capital is closer than they think, and invites overworked Londoners to experience the peace, calm and character of East Anglia, which was recently voted one of the top 30 places in the world to visit by Lonely Planet for 2025.

The cinematic TV spot opens in a stress-filled London office, where the pressures of modern life are closing in. Suddenly, the Greater Anglia mascot appears, offering a chance at escape. Our protagonist is then swept away from her office, shedding her London life as she goes, taking a serene journey through East Anglia’s most iconic locations, where she lands gently beside her family, carefree and smiling on Cromer’s famous sands.

“With UNLONDON, we wanted to capture something we all recognise – that moment where you just need to get out of the city to reset," said Louise Rudaizky, Managing Director at Atomic London. "This campaign is about showing that East Anglia is closer, calmer and more beautiful than many Londoners realise. It’s a shift in perception, and a reminder that sometimes the best breaks are just one train ride away.”