Krispy Kreme hits the sweet note
The doughnut brand’s new spot features a strange choir heralding the opening of a box of the glazed treats.
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Credits
View on- Agency ARK Agency/London
- Production Company ProdCo/London
- Director Abdou Cisse
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Credits
View on- Agency ARK Agency/London
- Production Company ProdCo/London
- Director Abdou Cisse
- Editing Shift Post
- Color Electric Theatre Collective
- Sound Design Runamok Studios
- Creative Director Craig Eves
- Creative Xander Hart
- Senior Producer
- Creative Edward Usher
- Senior Producer Helen Cliffe
- Executive Producer Ian Pons Jewell
- Executive Producer/Partner Zico Judge
- Head of Production Sam Levene
- Executive Producer Amy Appleton
- Producer Sophie Peskin
- Production Designer Sam Tidman
- DP Adam Bentel
- Editor Chris Coupland
- Executive Producer Kirsty Oldfield
- Post Producer Azmae Shazad
- VFX Supervisor Alex Gabucci
- Executive Producer Holly Treacy
- Colorist Jason Wallis
- Sound Designer Jon Clarke
- Executive Producer Caroline Jemirifo
- Composer John Pickup
- Music Producer Alex Lavery
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency ARK Agency/London
- Production Company ProdCo/London
- Director Abdou Cisse
- Editing Shift Post
- Color Electric Theatre Collective
- Sound Design Runamok Studios
- Creative Director Craig Eves
- Creative Xander Hart
- Senior Producer
- Creative Edward Usher
- Senior Producer Helen Cliffe
- Executive Producer Ian Pons Jewell
- Executive Producer/Partner Zico Judge
- Head of Production Sam Levene
- Executive Producer Amy Appleton
- Producer Sophie Peskin
- Production Designer Sam Tidman
- DP Adam Bentel
- Editor Chris Coupland
- Executive Producer Kirsty Oldfield
- Post Producer Azmae Shazad
- VFX Supervisor Alex Gabucci
- Executive Producer Holly Treacy
- Colorist Jason Wallis
- Sound Designer Jon Clarke
- Executive Producer Caroline Jemirifo
- Composer John Pickup
- Music Producer Alex Lavery
London agency ARK has launched a major promotion for Krispy Kreme UK and Ireland that captures that euphoric sensation of opening a fresh box of doughnuts.
The hero film, directed by Abdou Cissé through ProdCo, brings the idea to life with some cool production design and harmonic singing. The opening of a Krispy Kreme box in a regular sitting room becomes the trigger for some musical magic – curtains, paintings, a book case and a house plant all burst into life and sing with glee about the upcoming doughnut fiesta.
The director commented: "What excited me about this was the tension between the ordinary and the extraordinary. You're at home, enjoying an evening with the family, when then the box of Krispy Kreme opens and something completely uncontainable is unleashed. It’s this wall of joy that fills every corner of the room."
