Wise’s financial tomfoolery

In collaboration with Ace of Hearts, British fin-tech company Wise has launched the next phase of its Be Smart. Get Wise. creative platform in the UK with these three comedic films, directed by Harold Einstein through Packer Production.

The trio of films titled Settling In, Hair, and Finding Yourself are set across a British cul-de-sac, an overseas hair clinic, and the Australian outback respectively, each using deadpan humour to highlight the consequences of outdated banking habits.

Richard Brim, Co-Founder and Chief Creative Officer at Ace of Hearts added: “The more seriously the world behaves, the more ridiculous it becomes. These films are all about that tension. They show what happens when you stick with the ‘unwise’ option just a little too long, until it tips into absurdity. And hopefully, somewhere in there, it clicks that there’s a much smarter way to do things.”