Bone appétit: Publix pooches cook up a treat
This heartwarming pup-petry-led spot for the supermarket chain follows a group of dogs attempting to make amends with their mailman via culinary gifts.
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Credits
View on- Agency Fig/New York
- Production Company SMUGGLER/USA
- Director Mark Molloy
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Credits
View on- Agency Fig/New York
- Production Company SMUGGLER/USA
- Director Mark Molloy
- Editing Work Editorial/USA
- VFX Alt.vfx/USA
- Color TRAFIK
- Sound 750mph
- Music Soundtree Music
- Production Service Exit Australia
- Brand
- Head of Creative Mark Nielsen
- Group Creative Director/Copywriter Gabrielle (Gabi) Perry
- Group Creative Director/Art Director Emily Woodrow
- HP Gretchen Siss
- Founder/Creative Chairman Mark Figliulo
- Creative Director Tan Erginay
- Creative Director Keegan Sanford
- Senior Art Director Lizzie Cox
- Senior Copywriter Tilden Lincoln
- Director of Production (HP) Dan Blaney
- Executive Producer Post: Crissy Cicco
- Executive Producer Patrick Milling-Smith
- Executive Producer Brian Carmody
- Executive Producer Sue Yeon Ahn
- Producer Alexandra Taussig
- Production Designer Steven Jones-Evans
- DP Jeremy Rouse
- Editor Stewart Reeves
- VFX Supervisor Colin Renshaw
- Colorist Ricky Gausis
- Sound Design Sam Ashwell
- Executive Producer Leah Churchill-Brown
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Fig/New York
- Production Company SMUGGLER/USA
- Director Mark Molloy
- Editing Work Editorial/USA
- VFX Alt.vfx/USA
- Color TRAFIK
- Sound 750mph
- Music Soundtree Music
- Production Service Exit Australia
- Brand
- Head of Creative Mark Nielsen
- Group Creative Director/Copywriter Gabrielle (Gabi) Perry
- Group Creative Director/Art Director Emily Woodrow
- HP Gretchen Siss
- Founder/Creative Chairman Mark Figliulo
- Creative Director Tan Erginay
- Creative Director Keegan Sanford
- Senior Art Director Lizzie Cox
- Senior Copywriter Tilden Lincoln
- Director of Production (HP) Dan Blaney
- Executive Producer Post: Crissy Cicco
- Executive Producer Patrick Milling-Smith
- Executive Producer Brian Carmody
- Executive Producer Sue Yeon Ahn
- Producer Alexandra Taussig
- Production Designer Steven Jones-Evans
- DP Jeremy Rouse
- Editor Stewart Reeves
- VFX Supervisor Colin Renshaw
- Colorist Ricky Gausis
- Sound Design Sam Ashwell
- Executive Producer Leah Churchill-Brown
Developed for Publix by creative agency FIG, this campaign features a posse of neighbourhood dogs who take a moment to… paws… and reflect when the local postie Bob quits due to their bad behaviour.
Directed by Mark Malloy, through Smuggler, the hero film, Best Friends, follows their attempts to say sorry via the medium of pie. Will their attempts to bake a tasty apology lure him back? You'll have to watch and see.
The two-minute film is brought to life using fully customised, handmade puppets, shot on location and carefully crafted using no AI.
