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KFC – Behold the Bucket

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Sometimes a meal is so good you never want it to end, but the protagonist of this fun new campaign from fried chicken brand KFC quickly learns that you should be careful what you wish for... 

Created by Ogilvy and directed by Zee Ntuli of Darling Films, the film follows a young man who returns to his small hometown with a bucket of KFC, unaware it’s anything special. That is, until his friends help themselves to the last pieces—only for more chicken to appear. Word spreads fast. Soon, it’s no longer just a meal—it’s a phenomenon.  

With the bucket now a town-wide obsession, he pulls off a daring heist—to steal back his own chicken. But as he tries to make his escape, he realises one thing: there’s no outrunning the Bottomless Bucket. 

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