Kenwood's space for culinary creativity

British kitchen appliance manufacturer Kenwood has unveiled a new global campaign to launch its new and compact Go Collection.

Created by M&C Saatchi London, the campaign is aimed at young people who have a growing passion for food, but who often have limited kitchen space, with the Go Collection comprising of three products that have been designed to give cooks more space for creativity in the kitchen.

In two fast-paced, 30-second spots called The Flour [above] and The Egg [below], both directed by Giacomo Boeri and produced by Utopia Milan, there are a series of hyperbolic disasters and radically happy endings. Shot in Milan, the spots feature a real chihuahua, a statue that took four weeks to carve, and a bespoke dress that looks like a meringue. Stylised visuals are balanced by a matter-of-fact voiceover provided by, in the UK version of the campaign featured here, stand-up comedian, writer and actor Sunil Patel