Heineken's digital dystopia
LePub’s star-studded campaign for the beer brand, featuring Joe Jonas, encourages adults to put down their phones and prioritise real life relationships.
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Credits
View on- Agency LePub/Milan
- Production Company PRETTYBIRD/UK
- Director Bradley & Pablo
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Credits
View on- Agency LePub/Milan
- Production Company PRETTYBIRD/UK
- Director Bradley & Pablo
- Editing tenthree
- Post Production Prodigious Milan
- Production Services MR Films
- Global Chief Creative Officer Bruno Bertelli
- Global Chief Creative Officer Cristiana Boccassini
- Global Chief Creative Officer Mihnea Gheorghiu
- Executive Creative Director Andrey Tyukavkin
- Executive Creative Director Eoin (Owen) Sherry
- Executive Creative Director Felipe Ferreira
- Creative Director Corina Patraucean
- Creative Director Rainor Marinho
- Senior Copywriter Cristiana Candido
- Senior Art Director Ines Mota
- Art Director Flavia Conti
- Art Director Chris Jones
- Copywriter Zelda Ridgway
- Junior Art Director Martina Desantis
- Junior Copywriter Valentina Ferrara
- Junior Designer Peter Sjo
- Chief Production Officer (HP) Francesca Zazzera
- Director of Production (HP) Anna Sica
- Producer Tania Dal Pra
- Digital Producer Mirella Andreoli
- Post Producer Sabrina Sanfratello
- Producer Neil Andrews
- Head of Production Fiona Bamford-Phillips
- Production Designer Will Boyes
- DP Nico Poulsson
- Editor Dan Sherwen
- Head of Post Production Alfredo Beretta
- Post Producer Camilla Colabona
- Editor Fabrizio Squeo
- Editor Andrea Besana
- Editor Lorenzo Casati
- Editor Antonio Civilini
- Editor Alessandro Maffioletti
- Editor Luca Fornaciari
- Executive Producer Earl Redcliffe
- Head of Production Kabelo Seane
- Producer Mel Charrington
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency LePub/Milan
- Production Company PRETTYBIRD/UK
- Director Bradley & Pablo
- Editing tenthree
- Post Production Prodigious Milan
- Production Services MR Films
- Global Chief Creative Officer Bruno Bertelli
- Global Chief Creative Officer Cristiana Boccassini
- Global Chief Creative Officer Mihnea Gheorghiu
- Executive Creative Director Andrey Tyukavkin
- Executive Creative Director Eoin (Owen) Sherry
- Executive Creative Director Felipe Ferreira
- Creative Director Corina Patraucean
- Creative Director Rainor Marinho
- Senior Copywriter Cristiana Candido
- Senior Art Director Ines Mota
- Art Director Flavia Conti
- Art Director Chris Jones
- Copywriter Zelda Ridgway
- Junior Art Director Martina Desantis
- Junior Copywriter Valentina Ferrara
- Junior Designer Peter Sjo
- Chief Production Officer (HP) Francesca Zazzera
- Director of Production (HP) Anna Sica
- Producer Tania Dal Pra
- Digital Producer Mirella Andreoli
- Post Producer Sabrina Sanfratello
- Producer Neil Andrews
- Head of Production Fiona Bamford-Phillips
- Production Designer Will Boyes
- DP Nico Poulsson
- Editor Dan Sherwen
- Head of Post Production Alfredo Beretta
- Post Producer Camilla Colabona
- Editor Fabrizio Squeo
- Editor Andrea Besana
- Editor Lorenzo Casati
- Editor Antonio Civilini
- Editor Alessandro Maffioletti
- Editor Luca Fornaciari
- Executive Producer Earl Redcliffe
- Head of Production Kabelo Seane
- Producer Mel Charrington
Beer brand Heineken has teamed up with agency LePub, plus a global cohort of celebs and creators, to launch this cinematic film directed by Bradley & Pablo through PRETTYBIRD, inspiring people to socialise beyond their screens.
Based on research commissioned by Heineken showing that the average adult spends nearly 6 hours a day on their phone - 88 days per year - contributing to social fatigue, the campaign envisions a world where every follower is out enjoying themselves, leaving social media unexpectedly quiet.
With a humorous, dystopian twist, influencers and content creators struggle to cope with the sudden lack of attention, resulting in funny, relatable scenarios within their specific audiences like beauty, fashion, and food.
