Greatergood launches in LA
Greatergood, a director-driven production company, announce its launch in Los Angeles, bringing together some of the industry’s most visionary filmmakers under one roof.
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Greatergood, a director-driven production company, announce its launch in Los Angeles, bringing together some of the industry’s most visionary filmmakers under one roof.
Founded by Pedro Aragão de Oliveira, who began his career as a teenager in Rio de Janeiro and has spent nearly his entire professional life in Los Angeles, Greatergood builds on his extensive experience with leading film companies and agencies. His career spans work with legendary, now-extinct outfits such as Coppos Films, Tony Kaye Films, HSI, Crossroads Films, Chased by Cowboys, Ritts Hayden, as well as thriving film companies and agencies like Prettybird, Smuggler, Park Pictures, Superprime, Deustch and TBWA/Chiat Day and most recently, as a partner at the award-winning JOJX.
“At Greatergood, we are driven by a passion for innovative storytelling that captivates audiences,” says founder Pedro Aragão de Oliveira. “With our team of directors, we’re ready to push boundaries and explore fresh creative directions.”
The company is represented on the East Coast by Golden Owl, led by Katie Goldstein and Katrin Aul, and on the West Coast by Dimitri + Co, headed by Michael Dimitri, ensuring its reach spans the U.S. and beyond.
Greatergood's mission is to redefine filmmaking by embracing creative risks and elevating the craft of storytelling. “We’re committed to producing work that not only stands out but also resonates deeply,” says de Oliveira. “For us, it’s about more than the final product, it’s about the relationships we build, the processes we refine, and the impact we create.”
Greatergood provides the tools and resources for creatives to fully realise their visions while fostering an environment of collaboration and inclusion. By blending commercial appeal with artistic innovation, the company strives to leave a lasting mark on the entertainment landscape.
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