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Lena Beug joins RadicalMedia
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The director signs for U.S. commercial representation, bringing her character-driven storytelling and comedic sensibility to the roster.
Expanding its commercial roster, RadicalMedia has signed director Lena Beug for U.S. representation.
Known for her sharp comedic sensibility and character-driven storytelling, she has directed campaigns for brands including Google, Walmart, HP, Honda, GMC, Toyota, and McDonald’s.
Her work blends humour, relatability, and striking visuals, with notable projects such as Certified Story Time for GMC, What Do You Think Will Happen? for the Road Safety Authority, and Meet Emma for eBay. Her What’s Love campaign for the Los Angeles LGBT Center earned a Silver Cube at the ADC Awards, while projects for Google and Walmart were named Adweek’s Ad of the Day.
“Lena has a keen understanding of storytelling, using humour and sharp observations to create work that resonates,” said Frank Scherma, President and Co-Founder of RadicalMedia. “Her ability to craft narratives with depth and originality makes her an exciting addition to our team. We’re looking forward to what’s ahead.”
Originally from the west of Ireland, Beug studied at Trinity College Dublin before focusing on painting at the National College of Art and Design. She later moved to New York, beginning her career at MTV, where she developed inventive characters such as Intro Guy and Chunky Pam, the latter gaining viral success. After winning Best New Director at the Shark Awards, she transitioned into commercial directing and has since worked across the U.S., Canada, and Ireland.
“I’ve always admired RadicalMedia for its forward-thinking approach,” said Beug. “They’ve built an impressive legacy across commercials, television, and documentary work while continuing to push creative boundaries. I’m excited to join their roster and collaborate on compelling new projects.”
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