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Justin Medley joins Los York as Director of Growth
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The award-winning multi-disciplined creative studio hires Business Development Executive Justin Medley.
The creative studio Los York continues the growth of its unique creative, design and production offering, and the expansion of its leadership team by hiring Justin Medley as Director of Growth, a new position.
An experienced marketing and advertising leader with production and agency experience, and a background in media sales, Medley brings to the independent creative studio connections and relationships with top advertising agencies and brands.
Previously, Medley was the Head of Business Development at Ghost Robot in New York City. Now reporting directly to LOS YORK Managing Director Melina Osornio-Andrade, Medley is responsible for cultivating and maintaining strategic brand partnerships, as well as identifying and pursuing new business opportunities.
“My experience is not traditional, I’ve carved out a niche in our industry,” said Medley. “I crossover with an expertise in marketing and creative work. I can talk to producers and work with directors, I strategise with account people, creatives and brand gatekeepers, and oversee negotiations and sales. That’s my wheelhouse, that’s what I bring to LOS YORK. Melina and her team are doing amazing, courageous work, and that’s exciting to me. They have a vision, they have a bold future and I plan to help build it, to the point that I know I will look back in twenty years and say I was proud to be a part of this tremendous organisation.”
“Justin is an incredible talent,” said Osornio-Andrade. “What sets him apart is his knack for deeply understanding and listening to brands’ needs, which forges meaningful partnerships. He connects with those who embrace the unconventional—brands driven to create bold, creatively courageous work. We’re excited to have him on our team and can’t wait to see what his expertise brings to LOS YORK.”
Over the past two years, LOS YORK’s business growth has surged exponentially, expanding relationships with long-term clients while also welcoming new brands to the mix; Motorola, Stellantis, Teva, Logitech, 23andMe, Under Armour and Disney topping the list.
LOS YORK’s model of un-siloing each area of its business, creating cross-pollination between disciplines and becoming a truly end-to-end solution for clients, began to bear fruit in 2023 as the studio started realising full campaigns, from creative ideation to final execution for clients such as Under Armour and Motorola. For both these clients, LOS YORK recently created campaigns that were not only strategic and effective but also distinctly brilliant, winning multiple Clio awards.
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