Eric Wareheim finds that Running a Restaurant is No Joke

Square – Money’s on the Plate

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Agency Client Direct
Production Company Ventureland
Director Scott Ross

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Credits

powered by

Agency Client Direct
Production Company Ventureland
Director Scott Ross
Editing Arcade Edit
Color Apache Digital
Sound Lime Studios
Brand
Head of Creative Dave Brown

Creative Director Monina Velarde
Art Director Carl Sturgess
Producer Michael Quinones
Executive Producer Ali Brown
Executive Creative Director Mike Rosen
Producer Marissa Mackel
Post Coordinator Alejandro Solis
Editor Kyle Brown

Senior Producer Kirsten Thon-Webb
Executive Producer Adam Becht
Head of Production Megan Dahlman
Colorist Quinn Alvarez
Head of Production Stefanie Schaldenbrand
Producer Luis Amaya
Mixer Peter Lapinski
Executive Producer Susie Boyajan

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Even if you're not familiar with the name, you'll be hard-pressed not to recognise Eric Wareheim from his Tim & Eric skits (plus mind-blowing meme) and various TV and film appearances. But who knew he was a foodie too?

Fronting this entertaining new content series for Square, Running a Restaurant is No Joke, the PRETTYBIRD director leans into both his knowledge of tastiness and predilection for the funnies to create a fascinating exploration of what it takes to run a food joint.

Pulling in insights from Los Angeles–based restaurateurs (and, most importantly, Square sellers) Alisa Reynolds of My 2 Cents, Alvin Cailan of Amboy, and Keegan Fong of Woon Kitchen, Ventureland director Scott Ross authentic direction matched with Wareheim's anarchic charm and clear love for the subject makes for a moreish watch.

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Square – Outside the Box

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Square – More Than We Can Chew

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Square – Restaurant Person

“Meeting and learning from such talented chefs was eye-opening, and the experience became even more special in the aftermath of the wildfires,” said Wareheim.

“Running a restaurant is truly no joke – it’s a crazy journey that requires a lot of patience, partnership, and a good helping of humour. It’s been a privilege to work with Alisa, Alvin, and Keegan and witness their resilience and grit – and with this series, we hope to bring some light to a difficult situation and to have some fun exploring the highs and lows of the industry.”

“Running a restaurant isn’t just a job – it’s a passion, a grind, and a daily lesson in resilience,” said Lindsey Irvine, Chief Marketing Officer at Square. “At Square, supporting restaurants means supporting the real people behind these businesses, and we wanted to capture their stories, struggles, and humour.

"With this campaign, we show how Square’s technology helps restaurant owners find the calm in the chaos, and we worked with Eric to showcase the hard-earned wisdom that comes from being a veteran in this industry, giving more restaurants the tools they need to succeed, too.”