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LeBron James, Lionel Messi, and Shohei Ohtani march to the same Beats
In a powerful, RZA-narrated spot for Powerbeats Pro 2, created through agency Translation, the icons get a pep talk from their hearts.
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Credits
powered by
- Agency Translation/Los Angeles
- Talent LeBron James
- Talent Lionel Messi
- Talent
- Voice Over RZA
Credits powered by
Credits
powered by
- Agency Translation/Los Angeles
- Talent LeBron James
- Talent Lionel Messi
- Talent
- Voice Over RZA
Wu-Tang Clan legend RZA has always had a voice that commands attention, but his performance in this new spot for Beats might be his most heartfelt (pun intended) yet.
Promoting the brand's Powerbeats Pro 2, Listen To Your Heart sees RZA take on the role of the beating centre of three impressive sports stars - LeBron James, Lionel Messi, and Shohei Ohtani - as they prep for performance.
Capturing the disciplines of all three in impressive, cinematic style, Translation's undeniably epic spot is a rousing statement of intent.
