AI wants a byte of KFC
An AI assistant becomes obsessed with getting a taste of fried chicken in this fun, futuristic spot from the fast-food chain.
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Credits
View on- Agency Ogilvy/Johannesburg
- Production Company Carbon Films
- Director Bruno Bossi
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Credits
View on- Agency Ogilvy/Johannesburg
- Production Company Carbon Films
- Director Bruno Bossi
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Ogilvy/Johannesburg
- Production Company Carbon Films
- Director Bruno Bossi
Created by Ogilvy and directed by Bruno Bossi through Carbon Films, this tongue-in-cheek campaign flips the fear that AI is coming for our jobs... turns out, it’s just hangry.
The film follows Vuyo, a man who installs a high-tech AI assistant named K.A.I.I.A. At first she’s helpful, but everything changes the moment she sees him eating KFC and becomes consumed by a single goal.
With cinematic production and sci-fi-inspired aesthetic, the spot is a fun take on familiar dystopian horror tropes, but instead of destruction and world domination, this computer is only interested in getting a taste of delicious fried chicken.
