Duke Cannon celebrates the dirty workers
Quality Meats' vintage-feel new campaign for the grooming brand puts its shower range to the ultimate test.
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Credits
powered by
- Agency Quality Meats/Chicago
- Production Company Golden LA
- Director Jordan Bahat
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-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Quality Meats/Chicago
- Production Company Golden LA
- Director Jordan Bahat
- Executive Producer Dahlia Stone
- Executive Producer. Geoff McLean
- Head of Production Kevin Gallagher
- Associate Producer Cameron Escalante
- Editing Arcade Edit
- Editor Sean Lagrange
- Assistant Editor. Sam Wichhart
- Senior Edit Producer Kirsten Thon-Webb
- Executive Producer Adam Becht
- Head of Production Megan Dahlman
- Post Production Lucky Day
- Creative Director Rob Franks
- Chief Creative Officer Brian Siedband
- Chief Creative Officer. Gordy Sang
- Group Creative Director Maxx Delaney
- Group Creative Director. Jamie Stark
- Senior Art Director Jayne Goodall
- Senior Copywriter Cooper Bowman
- Head of Production (HP) Autumn Childress
- Line Producer Sara McCarthy
- DP Mike Gioulakis
- Assistant Editor Mitch Mitchell
- VFX Artist Evan Guidera
- Colorist Rick Wilson
- Sound Designer/Audio Mixer Nick Bozzone
- Composer/Arranger John Merikoski
Credits
powered by
- Agency Quality Meats/Chicago
- Production Company Golden LA
- Director Jordan Bahat
- Executive Producer Dahlia Stone
- Executive Producer. Geoff McLean
- Head of Production Kevin Gallagher
- Associate Producer Cameron Escalante
- Editing Arcade Edit
- Editor Sean Lagrange
- Assistant Editor. Sam Wichhart
- Senior Edit Producer Kirsten Thon-Webb
- Executive Producer Adam Becht
- Head of Production Megan Dahlman
- Post Production Lucky Day
- Creative Director Rob Franks
- Chief Creative Officer Brian Siedband
- Chief Creative Officer. Gordy Sang
- Group Creative Director Maxx Delaney
- Group Creative Director. Jamie Stark
- Senior Art Director Jayne Goodall
- Senior Copywriter Cooper Bowman
- Head of Production (HP) Autumn Childress
- Line Producer Sara McCarthy
- DP Mike Gioulakis
- Assistant Editor Mitch Mitchell
- VFX Artist Evan Guidera
- Colorist Rick Wilson
- Sound Designer/Audio Mixer Nick Bozzone
- Composer/Arranger John Merikoski
We all like to scrub a bit of nice smell on ourselves in the shower/bath, but it's true that some of us need it more than others.
Throwing the spotlight on those pongy heroes whose jobs can't help but cause a stink, Quality Meats' new campaign for grooming brand Duke Cannon leans into the odour-crushing abilities of its soapy range.
With GoldenLA's Jordan Bahat giving the films - Septic Tank and Mascot - a delightfully retro feel, replete with VHS echoes, audio snags, neatly written VOs PLUS a delightful harkening back to the good old days of cheesy jingles, this vintage treat passes our sniff test.
Credits
powered by
- Agency Quality Meats/Chicago
- Production Company Golden LA
- Director Jordan Bahat
-
-
Unlock full credits and more with a Source + shots membership.
Credits
powered by
- Agency Quality Meats/Chicago
- Production Company Golden LA
- Director Jordan Bahat
- Executive Producer Dahlia Stone
- Executive Producer. Geoff McLean
- Head of Production Kevin Gallagher
- Associate Producer Cameron Escalante
- Editing Arcade Edit
- Editor Sean Lagrange
- Assistant Editor. Sam Wichhart
- Senior Edit Producer Kirsten Thon-Webb
- Executive Producer Adam Becht
- Head of Production Megan Dahlman
- Post Production Lucky Day
- Creative Director Rob Franks
- Chief Creative Officer Brian Siedband
- Chief Creative Officer. Gordy Sang
- Group Creative Director Maxx Delaney
- Group Creative Director. Jamie Stark
- Senior Art Director Jayne Goodall
- Senior Copywriter Cooper Bowman
- Head of Production (HP) Autumn Childress
- Line Producer Sara McCarthy
- DP Mike Gioulakis
- Assistant Editor Mitch Mitchell
- VFX Artist Evan Guidera
- Colorist Rick Wilson
- Sound Designer/Audio Mixer Nick Bozzone
- Composer/Arranger John Merikoski
Credits
powered by
- Agency Quality Meats/Chicago
- Production Company Golden LA
- Director Jordan Bahat
- Executive Producer Dahlia Stone
- Executive Producer. Geoff McLean
- Head of Production Kevin Gallagher
- Associate Producer Cameron Escalante
- Editing Arcade Edit
- Editor Sean Lagrange
- Assistant Editor. Sam Wichhart
- Senior Edit Producer Kirsten Thon-Webb
- Executive Producer Adam Becht
- Head of Production Megan Dahlman
- Post Production Lucky Day
- Creative Director Rob Franks
- Chief Creative Officer Brian Siedband
- Chief Creative Officer. Gordy Sang
- Group Creative Director Maxx Delaney
- Group Creative Director. Jamie Stark
- Senior Art Director Jayne Goodall
- Senior Copywriter Cooper Bowman
- Head of Production (HP) Autumn Childress
- Line Producer Sara McCarthy
- DP Mike Gioulakis
- Assistant Editor Mitch Mitchell
- VFX Artist Evan Guidera
- Colorist Rick Wilson
- Sound Designer/Audio Mixer Nick Bozzone
- Composer/Arranger John Merikoski
“In a crowded category with brands screaming at guys to be clean, we wanted to take a different approach and tell guys to do the exact opposite,” says Duke Cannon CMO Oliver Perez. “It’s a point of view that aligns perfectly with Duke Cannon’s tradition of celebrating hard work and grit. Because a good shower is kind of a waste of time unless you’ve put in the work to deserve it.”
“We wanted these to feel like relics from the 70’s or 80’s - not parodies of them, but authentically made from another time.
"A time where people wanted a straightforward, hard-working product, and appreciated advertising that delivered the message in the same way. But obviously done with a modern, tongue-in-cheek twist."
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