Corona celebrates a century under the sun

In partnership with Wieden + Kennedy, Mexican beer brand Corona unveils this sublime short film marking its 100-year anniversary.  

Directed by Love Song's Daniel Wolfe, with cinematography by Monika Lenczewska, This is Living, Since 1925 captures a century of beach moments shot by the people who lived it, showing the decades unfolding from sunrise to sunset.  

Since no archival footage was used, the look and feel of each decade was recreated, depicting a variety of beaches around the world and staying true to beach history and global beach culture. Each era was shot with era-accurate camera equipment, then graded and scored to be authentic to that moment in history.  

"Corona turns 100 this year and we were challenged to imbue meaning into ‘This is Living’, infusing the tagline with 100 years of beach culture and owning the beach narrative for the future, with a campaign that would resonate with the audience." Susan Hoffman, Chief Creative Officer, Wieden+Kennedy Amsterdam.