CFP’s questionable questions
This amusing spot for the Certified Financial Planner Board of Standards continues the organisation's messaging about the importance of posing the right queries to the professionals in your life.
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Credits
powered by
- Agency Buntin Group/Nashville
- Production Company Bunker/USA
- Director Jason Farrand
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Credits
powered by
- Agency Buntin Group/Nashville
- Production Company Bunker/USA
- Director Jason Farrand
- Editor Ryan Simpson
- Post Production Wild Manor
- Audio Mix/Sound Design Push Audio
- Music Knock It Out Music
- Chief Creative Officer Dave Damman
- Executive Creative Director Ray Reed
- Associate Creative Director Andrew Brooks
- Head of Production Danielle Keenan
Credits
powered by
- Agency Buntin Group/Nashville
- Production Company Bunker/USA
- Director Jason Farrand
- Editor Ryan Simpson
- Post Production Wild Manor
- Audio Mix/Sound Design Push Audio
- Music Knock It Out Music
- Chief Creative Officer Dave Damman
- Executive Creative Director Ray Reed
- Associate Creative Director Andrew Brooks
- Head of Production Danielle Keenan
Created by agency BUNTIN for the CFP Board, this droll campaign features a woman who nearly comes a cropper at the hands of a muddled medic.
Titled Surgery, the spot was directed with great attention to detail by Jason Farrand through Bunker – the eagle eyed will spot an x-ray of a dog rather than a human on the wall of the hospital consulting room where the scene unfolds.
It’s one of a series of worringly confusing issues in the experience of a patient about to undergo surgery at the hands of a dotty doctor. Not only does he have a cavalier attitude to the difference between various limbs, but he mistakes orthopaedic specialism for a zodiac sign. Luckily, she had asked the most important question when it came to choosing a financial advisor: ‘Are you a CFP® professional?’.
The ad is a continuation of the award-winning “It’s Gotta Be A CFP®” platform which previously saw a bungee jumper afeared that his expert guide didn’t exactly ‘know the ropes’.
