Mom's go to the end of the road for Old Spice
In W+K Portland and Arts & Sciences' rousing ode to teenage boys becoming 'men', three devastated mummies croon their woes at the scent brand.
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Credits
View on- Agency Wieden + Kennedy/Portland
- Production Company Arts & Sciences
- Director Mike Warzin
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Credits
View on- Agency Wieden + Kennedy/Portland
- Production Company Arts & Sciences
- Director Mike Warzin
- Managing Director/Partner Mal Ward
- Managing Director James Bland
- Head of Production Milena Milicevic
- Production Manager Jemimah Frost
- Editing Joint Editorial (In-House at Wieden + Kennedy)
- Color TRAFIK
- Music/Sound Design Butter Music & Sound
- Global Chief Creative Officer Karl Lieberman
- Copywriter Brendan Brown
- Art Director Dov Annuse
- Senior Producer Katie Schaller
- Executive Producer Ricara Stokes
- Director of Production (HP) Orlee Tatarka
- Producer Lauren Highman
- Production Designer Olly Williams
- DP Lasse Frank
- Editor Steve Sprinkel
- Colorist Daniel de Vue
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Credits
powered by- Agency Wieden + Kennedy/Portland
- Production Company Arts & Sciences
- Director Mike Warzin
- Managing Director/Partner Mal Ward
- Managing Director James Bland
- Head of Production Milena Milicevic
- Production Manager Jemimah Frost
- Editing Joint Editorial (In-House at Wieden + Kennedy)
- Color TRAFIK
- Music/Sound Design Butter Music & Sound
- Global Chief Creative Officer Karl Lieberman
- Copywriter Brendan Brown
- Art Director Dov Annuse
- Senior Producer Katie Schaller
- Executive Producer Ricara Stokes
- Director of Production (HP) Orlee Tatarka
- Producer Lauren Highman
- Production Designer Olly Williams
- DP Lasse Frank
- Editor Steve Sprinkel
- Colorist Daniel de Vue
When Boyz II Men first slipped on their coordinated suits, waistcoats and silky shirts and melted audiences with their 1992 hit End of the Road, we're fairly sure they weren't thinking of teenagers slapping on a bit of Old Spice.
But it turns out the imagery is kinda apt.
Created by W+K Portland and Arts & Sciences, Mom Song - The End of Adolescents sees three pained matriarchs belt out the number as an ode to their youngsters growing up (boys to men, geddit?).
Directed with delicious late-90s flair by Mike Warzin, the mock music video blends a fun insight with the brand's smart surreality, aided by an absolute belter of a musical choice.
