Richmond celebrates a sausage day
The food brand’s charming spot taps into the bliss of having nothing to do but enjoy a meat-free-or-pork-based sandwichy snack on the sofa.
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Credits
powered by
- Agency Saatchi & Saatchi/London
- Production Company Anonymous Content/London
- Director Alex Hulsey
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Credits
powered by
- Agency Saatchi & Saatchi/London
- Production Company Anonymous Content/London
- Director Alex Hulsey
- Executive Producer Daisy Mellors
- Editing MARSHEEN
- Owner/Executive Post Producer Harriet Cawley
- Editor Dave Davis
- Post Production/Color Black Kite Studios
- Senior Post Producer Alizee Levrino
- Colorist George Kyriacou
- Sound 750mph
- Audio Producer/Head of Audio Production Olivia Ray
- Audio Engineer Sam Ashwell
- Music Curation Music
- Music Producer Connie Edwards
- Chief Creative Officer Franki Goodwin
- Executive Creative Director Paddy Fraser
- Executive Creative Director Gary McCreadie
- Creative Director Michael Thomason
- Copywriter William Griffin
- Copywriter Katy Stanage
- Art Director Iki Choi
- Art Director Alice Marani
- Producer Josephine Roloff
- Executive Design Director Nathan Crawford
- Designer Maarit Koobas
- Producer George Saunders
Credits
powered by
- Agency Saatchi & Saatchi/London
- Production Company Anonymous Content/London
- Director Alex Hulsey
- Executive Producer Daisy Mellors
- Editing MARSHEEN
- Owner/Executive Post Producer Harriet Cawley
- Editor Dave Davis
- Post Production/Color Black Kite Studios
- Senior Post Producer Alizee Levrino
- Colorist George Kyriacou
- Sound 750mph
- Audio Producer/Head of Audio Production Olivia Ray
- Audio Engineer Sam Ashwell
- Music Curation Music
- Music Producer Connie Edwards
- Chief Creative Officer Franki Goodwin
- Executive Creative Director Paddy Fraser
- Executive Creative Director Gary McCreadie
- Creative Director Michael Thomason
- Copywriter William Griffin
- Copywriter Katy Stanage
- Art Director Iki Choi
- Art Director Alice Marani
- Producer Josephine Roloff
- Executive Design Director Nathan Crawford
- Designer Maarit Koobas
- Producer George Saunders
Created for Richmond by Saatchi & Saatchi, London, the new integrated campaign leads with a film directed by Alex Hulsey through Anonymous Content that leverages that sweet JOMO of not having to partake in vigorous team sports on a Saturday morning.
Titled Good Times, it opens to a father and daughter dismayed – or are they? – when they rock up at a soggy football pitch to find that rain has put the kibosh on her match.
Getting cosy at home with a bit of soul music, Dad slaps on the grill and rustles up the ultimate no-fuss wet weather lunch – a delish sausage sandwich enjoyed in relaxed form on the couch. The slickly edited ad is highly relatable even featuring that obligatory ketchup squirt on the T-shirt at the first mouthwatering bite.
