BT dials up Britain’s brilliance
Celebrating a day of Britons doing ordinary and extraordinary things, this epic hero film from the comms brand’s new campaign is a lyrical study in light and time.
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Credits
View on- Agency Uncommon/London
- Production Company Love Song
- Director Daniel Wolfe
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Unlock full credits and more with a shots membership
Credits
View on- Agency Uncommon/London
- Production Company Love Song
- Director Daniel Wolfe
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Uncommon/London
- Production Company Love Song
- Director Daniel Wolfe
For more than 180 years, BT has been part of the fabric of British life - from the first telegraph networks to fibre, 5G and beyond.
This impressive multi-channel campaign from Uncommon sees the brand champion what BT and the UK are capable of with a lyrical, subtle film directed by Daniel Wolfe through Love Song, and set around the structure of time-passing, marked by the iconic BT Talking Clock.
The hero film is supported by a series of short films that highlight all the brilliant things BT does behind the scenes. From protecting the UK from cyber threats, to answering and connecting the nation’s 999 calls, supporting businesses and keeping more folk connected than any other network.
At the centre of the whole platform's design is a distinctive motif - the toggle - designed to reveal the before and after of BT’s impact.
