Jordan and Cactus Jack paint the town pink
Chloe Cherry and Molly Santana distribute Travis Scott x Air Jordan’s latest collab, the Pink Pack sneakers, in a gritty and playful spot narrated by rapper Fat Joe.
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Credits
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- Production Company Division/Paris
- Director Jordan Hemingway
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Credits
View on- Production Company Division/Paris
- Director Jordan Hemingway
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Credits
powered by- Production Company Division/Paris
- Director Jordan Hemingway
DIVISION director Jordan Hemingway helms this star-studded spot marking the launch of Travis Scott’s brand, Cactus Jack’s, latest collaboration with Nike Air Jordan – the Pink Pack sneakers.
The film opens with a characterful narration from American rapper Fat Joe, as actress and model Chloe Cherry and music artist Molly Santana rock up in his neighbourhood in a flame-graphics-adorned pastel pink truck.
Residents line up to collect ice creams and Pink Packs when Travis arrives, accompanied by a huge explosion. In an instant, the town is transformed into a sea of pink, from the cars and residents clothes to even the poodles.
