Audible's awful jokester
A repetitive gag-merchant fails to see the real source of hilarity in this cute spot from Fold7 and MindsEye's Andrew Gaynord.
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Credits
View on- Agency Fold7/London
- Production Company MindsEye
- Director Andrew Gaynord
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Credits
View on- Agency Fold7/London
- Production Company MindsEye
- Director Andrew Gaynord
- Executive Producer Hughie Phillips
- Executive Producer Charlie Phillips
- Post Producer Alessandra Milani
- Colorist George Kyriacou
- Audio Post Factory Studios/London
- Sound Jon Clarke
- Executive Creative Director Dave Billing
- Creative Director Dom Moira
- Creative Director Kieron Roe
- Senior Creative David O'Brien
- Senior Creative Chris Bennett
- Senior Director Alex Gill
- Creative Artworker Shnar Songprasert
- Head of Production (HP) Michelle Hickey
- Junior Producer Izy Brand
- Producer Hera King
- DP Leonardo Filloy
- Editor Saam Hodivala
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Fold7/London
- Production Company MindsEye
- Director Andrew Gaynord
- Executive Producer Hughie Phillips
- Executive Producer Charlie Phillips
- Post Producer Alessandra Milani
- Colorist George Kyriacou
- Audio Post Factory Studios/London
- Sound Jon Clarke
- Executive Creative Director Dave Billing
- Creative Director Dom Moira
- Creative Director Kieron Roe
- Senior Creative David O'Brien
- Senior Creative Chris Bennett
- Senior Director Alex Gill
- Creative Artworker Shnar Songprasert
- Head of Production (HP) Michelle Hickey
- Junior Producer Izy Brand
- Producer Hera King
- DP Leonardo Filloy
- Editor Saam Hodivala
It's a great feeling, isn't it, when a joke lands? So good for the protagonist of this spot, in fact, that he feels the need to repeat it again... and again... and again...
Utilising the genuine comedic talents of MindsEye's Andrew Gaynord, Get In On The Jokes presents us with a handful of folk who, unbeknownst to our joker, are tuning into the latest laughfests on Audible's service.
Taking a delightfully simple idea and running with it, Fold7's concept matched with Gaynord's timing and a delightful turn from the lead actor makes for more of a laugh than our hero could ever hope to muster.
“At first, following Laugh Through It felt like making the ‘difficult second album’," notes Dave Billing, ECD at Fold7. "But actually we’ve hung on to so many things that made that first spot great - the comedy, the simplicity, the performances. And this time we’ve added a bittersweet soupçon of human truth, which is to show how rubbish it feels not to be in on the joke.
"Most importantly, we’ve made an ad that’s as funny as the content that Audible offers. An ad about comedy really does have to be funny, we think.”
