Nike and Patta's soleful collaboration
This new promo-cum-commercial for Nike and Patta's collaboration takes place within the air bubble in the sole of some Air Max 90s.
)
Credits
View on- Agency Client Direct
- Production Company PRETTYBIRD
- Director Baloji
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Client Direct
- Production Company PRETTYBIRD
- Director Baloji
- Edit House Cabin Editing Company
- Post House GABHA STUDIOS
- Color Company Electric Theatre Collective
- Creative Director Vincent Van De Waal
- Producer George Telfer
- Production Enrique da Silva
- Director Of Photography Julien Ramirez Hernan
- HP Fiona Bamford-Phillips
- Executive Producer Emily Rudge
- Editor Emma Backman
- Vfx Supervisor Phil Oldham
- Colorist Jason Wallis
- Sound Design Bankey Ojo
- Music Director Victor Crezee
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Client Direct
- Production Company PRETTYBIRD
- Director Baloji
- Edit House Cabin Editing Company
- Post House GABHA STUDIOS
- Color Company Electric Theatre Collective
- Creative Director Vincent Van De Waal
- Producer George Telfer
- Production Enrique da Silva
- Director Of Photography Julien Ramirez Hernan
- HP Fiona Bamford-Phillips
- Executive Producer Emily Rudge
- Editor Emma Backman
- Vfx Supervisor Phil Oldham
- Colorist Jason Wallis
- Sound Design Bankey Ojo
- Music Director Victor Crezee
Fashion brand Patta has teamed up with Nike for a fashion capsule that centre's on the Air Max 90.
The series, called The New Wave, is led by a surreal music video directed by Belgian-Congolese artist Baloji through PRETTYBIRD, which is set within a fictional world imagined inside the Air Max 90’s air unit.
The images, says Nike and Patta, show "Black cultural symbolism and speculative futurism, featuring a trio of music talents whose creative voices embody the spirit of The New Wave: BNYX [a US-based producer], BXKS [UK female lyricist] and Nigerian artist Odumodublvck."
"As a Black-owned, independent business, Patta has always been about creating waves," the brand goes on to say. "At the same time, Patta takes pride in reflection and giving space to others. The New Wave symbolises that duality; waves roll in and roll back. Patta pushes out big statements but at the same time gives back energy for others to grow.”
