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The One Club for Creativity – Be Seen By The Best Eyes

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In collaboration with newly formed MullenLowe Design Studio, the ADC Annual Awards -the world’s longest-running awards program for creative excellence- has launched this quirky, animated call-for-entries campaign.  

The initiative, directed by Guto Terni through Roof Studio, centres around a series of surreal and playful short films where Pixar meets 90s MTV, brought to life in collaboration with ROOF Studio Brooklyn.  

Titled Be Seen by the Best Eyes, the concept cuts through the noise of likes and retweets by focusing on what truly matters: recognition by industry experts whose opinions shape careers and define what’s next in the creative world. 

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