Channel 4 goes too far
In a deliciously tongue-in-cheek celebration of the channel's 'Altogether Different' philosophy, newsreader Phil Gayle presents a series of clips for which he's sorry (not sorry).
)
Credits
View on- Agency 4Creative/London
-
- Director Barry Dyer
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency 4Creative/London
- Director Barry Dyer
- Post Production Platform Post
- Executive Creative Director David Wigglesworth
- Head of Production Charlie Bettice
- Producer Simon Glover
- Producer Max Williamson
- Production Manager Hannah Jones
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency 4Creative/London
- Director Barry Dyer
- Post Production Platform Post
- Executive Creative Director David Wigglesworth
- Head of Production Charlie Bettice
- Producer Simon Glover
- Producer Max Williamson
- Production Manager Hannah Jones
Channel 4 has been British TV's punk rock station since its launch in 1982, and its ethos of championing the underdog has been exemplified ever since, not least in the inclusive Altogether Different messaging.
Continuing the campaign is another jaw-dropper from 4Creative, Sorry, Not Sorry, in which newsreader and journalist Phil Gayle delivers a po-faced address apologising for some of the more risqué moments caught on camera.
Playfully but pointedly addressing current views on DEI, the montage sees clips of shows like Naked Attraction and Late Night Lycett, as well as celebs including Munya Chawawa and Jordan Gray, interspersed with some delightfully chosen 'retro' rebuttles.
"If you think we’ve gone too far," comments David Wigglesworth, ECD, 4creative, "buckle up...’”
