SmartyPants Vitamins' manipulative matriarch
A competitive mother gives her kids a healthy advantage in this wickedly witty pair of spots from Honeymoon and ArtClass Content.
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Credits
View on- Agency Honeymoon
- Production Company ArtClass Content
- Director Quinn Katherman
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Unlock full credits and more with a shots membership
Credits
View on- Agency Honeymoon
- Production Company ArtClass Content
- Director Quinn Katherman
- Executive Producer Logan Scott Gilmore
- Head of Production Sparkle Jones
- Editor James P. M. Lee
- Assistant Editor Dominique Machain
- Post Production ArtClass Content
- Executive Producer Brian Keegan
- Colorist Shane Reed
- Audio Mixer Ian Sorrentino
- Executive Creative Director Noah Clark
- Line Producer Valerie Gomez
- Production Designer Arne Knudsen
- DP Chloe Weaver
- Assistant Editor Stephen Deaver
- Post Producer Rylee Axner
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Honeymoon
- Production Company ArtClass Content
- Director Quinn Katherman
- Executive Producer Logan Scott Gilmore
- Head of Production Sparkle Jones
- Editor James P. M. Lee
- Assistant Editor Dominique Machain
- Post Production ArtClass Content
- Executive Producer Brian Keegan
- Colorist Shane Reed
- Audio Mixer Ian Sorrentino
- Executive Creative Director Noah Clark
- Line Producer Valerie Gomez
- Production Designer Arne Knudsen
- DP Chloe Weaver
- Assistant Editor Stephen Deaver
- Post Producer Rylee Axner
Saying the quiet part out loud is a strategy best avoided when cultivating parenting pals, but no one gave that note to the hilarious mum at the heart of SmartyPants Vitamins' new campaign.
Developed with creative agency Honeymoon, Science Fair and Chess give us an insight into the ultra-competitive nature of our cheeky hero; allowing an outlet for her true feeling about the 'competition'.
With direction from Quinn Katherman of ArtClass Content, alongside a lovely turn from actress Lilliana Winkworth (her unprovoked launch at a passing student providing a proper belly laugh), this conspiratorial campaign speaks to a truth often left unspoken.
Credits
View on- Agency Honeymoon
- Production Company ArtClass Content
- Director Quinn Katherman
-
-
Unlock full credits and more with a shots membership
Credits
View on- Agency Honeymoon
- Production Company ArtClass Content
- Director Quinn Katherman
- Executive Producer Logan Scott Gilmore
- Head of Production Sparkle Jones
- Editor James P. M. Lee
- Assistant Editor Dominique Machain
- Post Production ArtClass Content
- Executive Producer Brian Keegan
- Colorist Shane Reed
- Audio Mixer Ian Sorrentino
- Executive Creative Director Noah Clark
- Line Producer Valerie Gomez
- Production Designer Arne Knudsen
- DP Chloe Weaver
- Assistant Editor Stephen Deaver
- Post Producer Rylee Axner
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Honeymoon
- Production Company ArtClass Content
- Director Quinn Katherman
- Executive Producer Logan Scott Gilmore
- Head of Production Sparkle Jones
- Editor James P. M. Lee
- Assistant Editor Dominique Machain
- Post Production ArtClass Content
- Executive Producer Brian Keegan
- Colorist Shane Reed
- Audio Mixer Ian Sorrentino
- Executive Creative Director Noah Clark
- Line Producer Valerie Gomez
- Production Designer Arne Knudsen
- DP Chloe Weaver
- Assistant Editor Stephen Deaver
- Post Producer Rylee Axner
“I’m grateful to the team at SmartyPants for their willingness to make something this sharp," comments Katherman, "and to Noah Clark at Honeymoon for championing the kind of bold, creative more brands should be brave enough to make.
"I loved the tension in this work, and it was a joy to get to craft something that looks picture-perfect on the surface but simmers with quiet chaos underneath. And Lilliana Winkworth brought it all to life with a performance that’s both hilarious and uncomfortably relatable.”
Noah Clark, ECD at Honeymoon, adds: “This was truly a dream creative brief. Advertising should be fun, and I credit our partners Jeff and Amy over at SmartyPants for giving us the creative freedom to land the insight, embrace the tension, and allow us to say the quiet part out loud as parents."
