Mr Motivator puts child poverty to bed
Leo UK’s impactful, spoken-word-led pro-bono film marks the launch of the TV personality’s charity tackling bed poverty.
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Credits
View on- Agency Leo Burnett/London
- Production Company Untold Studios/London
- Director Charlie Sarsfield
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Credits
View on- Agency Leo Burnett/London
- Production Company Untold Studios/London
- Director Charlie Sarsfield
- VFX Untold Studios/London
- Color Black Kite Studios
- Audio Post Factory Studios/London
- Chief Creative Officer Mark Elwood
- Executive Creative Director James Millers
- Executive Creative Director Andrew Long
- Senior Creative Helen Rogerson
- Senior Creative Owen Jenkins
- Senior Producer Peter Williams
- Senior Designer Danny Flint
- Creative Director Adam Droy
- Executive Producer Stephen Venning
- Executive Producer/Producer Freddie Barrass
- Director Sara Taleghani
- DP Courtney Bennett
- DP Harry Blackley
- Editor Tom Herring
- Executive Producer Tomek Zietkiewicz
- Producer Annabelle Jenneau-Younes
- VFX Supervisor Jack Harris
- VFX Supervisor Christian Baker
- Colorist Tom Mangham
- Sound Design & Mix Jack Hallett
- Sound Designer/Audio Mixer Josh Campbell
- Executive Producer Ciara Wakley
- Senior Producer Olivia Endersby
- Music Supervisor Calum Price
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency Leo Burnett/London
- Production Company Untold Studios/London
- Director Charlie Sarsfield
- VFX Untold Studios/London
- Color Black Kite Studios
- Audio Post Factory Studios/London
- Chief Creative Officer Mark Elwood
- Executive Creative Director James Millers
- Executive Creative Director Andrew Long
- Senior Creative Helen Rogerson
- Senior Creative Owen Jenkins
- Senior Producer Peter Williams
- Senior Designer Danny Flint
- Creative Director Adam Droy
- Executive Producer Stephen Venning
- Executive Producer/Producer Freddie Barrass
- Director Sara Taleghani
- DP Courtney Bennett
- DP Harry Blackley
- Editor Tom Herring
- Executive Producer Tomek Zietkiewicz
- Producer Annabelle Jenneau-Younes
- VFX Supervisor Jack Harris
- VFX Supervisor Christian Baker
- Colorist Tom Mangham
- Sound Design & Mix Jack Hallett
- Sound Designer/Audio Mixer Josh Campbell
- Executive Producer Ciara Wakley
- Senior Producer Olivia Endersby
- Music Supervisor Calum Price
Created pro-bono by Leo Burnett for TV fitness instructor Mr Motivator and Derrick Evans MBE’s new charity Bed Bank, this emotive campaign exposes a harsh reality affecting over one million children in the UK
Directed by Charlie Sarsfield through Untold Studios, Wrong Side of the Bed unfolds as a hard-hitting, spoken-word narrative following a teenage boy struggling to get through a day of school, due to not having a proper bed to sleep in.
As the stark lyrics reveal his situation, camera movements, fast-paced editing and layered sound design recreate the overwhelming fatigue and sensory overload of long-term exhaustion.
Sarsfield said: “Working with Derrick and the Bed Bank team meant translating a vital social issue into something that feels human and lived. Our role was to take the vision and give it clarity and focus so that audiences can see the impact without being told what to feel. It’s about empathy and understanding the depth of the challenge the young people navigate on a daily basis.”
