San Diego Zoo welcomes Elephant Valley
San Diego Zoo Wildlife Alliance and independent agency The Shipyard launch an new campaign called This Is HUGE.
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San Diego Zoo Wildlife Alliance and independent agency The Shipyard launched This Is HUGE, a new campaign celebrating Elephant Valley at the San Diego Zoo Safari Park, the largest expansion in Zoo history.
The work is built around a simple truth: standing next to something truly enormous changes your perspective. Rather than telling audiences Elephant Valley is impressive, the cinematic campaign invites them to feel the gravity of being alongside a 10,000-pound elephant, nature's “gentle giants,” giving folks that “whoa” moment before they ever visit.
Notably, the campaign avoids CGI and AI visuals, relying instead on real elephants, real environments, and cinematic production to capture scale in an authentic way.
Credits
View on- Agency The Shipyard/San Diego
- Production Company Hungry Man
- Director Richard Bullock
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Credits
View on- Agency The Shipyard/San Diego
- Production Company Hungry Man
- Director Richard Bullock
- Chief Creative Officer William Gelner
- Executive Creative Director Kerry Krasts
- Creative Director John Risser
- Associate Creative Director Kevin Lukens
- Associate Creative Director Schuyler Vanden Bergh
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency The Shipyard/San Diego
- Production Company Hungry Man
- Director Richard Bullock
- Chief Creative Officer William Gelner
- Executive Creative Director Kerry Krasts
- Creative Director John Risser
- Associate Creative Director Kevin Lukens
- Associate Creative Director Schuyler Vanden Bergh
Seeing an elephant instantly changes your perspective. That feeling of awe, of being small in the best possible way, is both playful and profound. The new work brings that perspective shift to life through cinematic storytelling that immerses audiences in the magnitude, wonder, and emotional impact of roaming alongside these giants, all while creating excitement to visit.
“Standing beside an elephant changes you. It instantly shifts your perspective and reminds you how incredible the natural world really is. ‘This Is HUGE’ captures that emotional truth and scales it across every touchpoint, so audiences feel the magnitude of Elephant Valley before they ever arrive.” said Will Gelner, Chief Creative Officer, The Shipyard.
“Our Elephant Valley campaign conceived by The Shipyard captures a simple truth: the only way to truly understand the size and majesty of elephants is to experience them in person. When guests see them up close, our message ‘This Is Huge’ becomes unforgettable.” adds David Miller, Chief Marketing Officer, San Diego Zoo Wildlife Alliance.
