ZIJkant's drastic avoidance tactics
Men go to extravagant lengths to abstain from admitting how much they earn in the organisation's hilarious Equal Pay Day campaign.
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Credits
powered by
- Agency Mortierbrigade/Brussels
- Production Company CZAR Brussels
- Director Lionel Goldstein
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Credits
powered by
- Agency Mortierbrigade/Brussels
- Production Company CZAR Brussels
- Director Lionel Goldstein
- Post Production CZAR Brussels
- Post Producer Bieke De Keersmaecker
- Executive Producer Eurydice Gysel
- Producer Maarten De Sutter
- Editor Manu Van Hove
- Colorist Olivier Ogneux
- Art Director Tanker
Credits
powered by
- Agency Mortierbrigade/Brussels
- Production Company CZAR Brussels
- Director Lionel Goldstein
- Post Production CZAR Brussels
- Post Producer Bieke De Keersmaecker
- Executive Producer Eurydice Gysel
- Producer Maarten De Sutter
- Editor Manu Van Hove
- Colorist Olivier Ogneux
- Art Director Tanker
Creative agency Mortierbrigade and production company CZAR Brussels have collaborated to launch this brilliantly clever and comedic short film for ZIJkant's Equal Pay Day, helmed by director Lionel Goldstein.
A tongue-in-cheek commentary on the gender pay gap - which, a study by Ipsos on behalf of ZIJkant unveils, means that Belgian women are paid 21% less than men in the same roles - An Inconvenient Question follows a female news reporter as she asks men, in an array of professions, how much money they make.
From dramatically throwing themselves into cement mixers to deep frying their own faces, the interviewees prefer to suffer a plethora of unimaginably uncomfortable scenarios to distract from answering the inconvenient question, shining a spotlight on the absurd reluctance of Belgians to address the gender pay gap.
