World ID’s prying eyes

Real human network World emphasises just how serious it is about privacy in this comedic campaign, created by adam&eveDDB Berlin and directed by Matt Devine through Tony Petersen Film.  

The series, titled Everyone knows more about you than World ID, features ten 15-second films, demonstrating how a plumber, speed cameras and even the ants in your kitchen know more about you than World Foundation or Tools for Humanity, thanks to its policy of storing “absolutely no personal data”. 

Jens Pfau, CCO adam&eveBerlin, said: “Using everyday scenarios lends itself to humour, but is also a good way to get people to think about online privacy in an empowering way. We hope it sparks their interest in finding out more about World ID, and why what they are doing is important – especially as AI becomes a dominant presence online.”