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Hormel – We Wish You A Figgy Christmas

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Get out your Christmas ad bingo cards. If anyone had 'SPAM will answer the question of what a figgy pudding is' on theirs... they probably need a lower dosage of whatever medication they're on.

Taking a traditional format: festive claymation; a traditional song: We Wish You A Merry Christmas; and a traditional festive foodstuff: er... SPAM; BBDO Minneapolis' latest spot manages to tick all of the Xmas boxes in a delightfully surreal film that asks What Is Figgy Pudding?

Promoting the canned-meat's latest seasonal flavour, this fun (if not deranged) creative is proved a winner through its on-message copywriting and feel-good animation from DB Motion Studio.

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