Velliv Foreningen catalogues catastrophising

Velliv – Office

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Agency Robert/Boisen & Like Minded/Copenhagen
Production Company New Land
Director Ludvig Thomsen

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Credits

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Agency Robert/Boisen & Like Minded/Copenhagen
Production Company New Land
Director Ludvig Thomsen
Post Production Gobsmack Productions
Editing/Sound Chemistry Film/Copenhagen
Color Cameo Film
Executive Creative Director Heinrich Vejlgaard
Creative Peter Emil Birkvig

Creative Louis Petri
Executive Producer Thor Brammer Jacobsen
Producer Sofia Klitgaard
Production Designer Gustav Pontoppidan
DP Tobias Scavenius
Editor Anders Jon
Executive Post Producer Morten Bundgaard
Editing/Sound Producer Louise Ryge

Post Producer Therese Larsen
Color Producer Emma Engberg
Colorist William Kjarval
Casting Director Lena Paaske
VO Director Lars Tiesgaard

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For anyone prone to anxiety and self-doubt, prepare to feel seen by Velliv Foreningen in its new campaign.

In a wildly witty pair of spots from Robert/Boisen + Like-minded, workers in an Office and a Garden have their innermost thoughts expressed in a recognisably frantic manner.

Shooting through new-land, director Ludvig Frøkjær Thomsen uses some neat 16mm photography and swift camera moves to ratchet up the anxiety, making the workplace-wellbeing focus of Velliv Foreningen, the customer-owned association behind Danish pension and life-insurance company Velliv, feel all the more relevant.