Heineken taps into home entertainment

Heineken – Pubscription

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Agency LePub/Milan
Production Company Prodigious Milan
Director Boris Nicou

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Credits

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Agency LePub/Milan
Production Company Prodigious Milan
Director Boris Nicou
Ad Agency LePub/London
Ad Agency LePub/Amsterdam
Editing Prodigious Milan
Post Production Prodigious Milan
Color Company 3/London

Music Sizzer Amsterdam
Production Service Antiestatico
Global Chief Creative Officer Bruno Bertelli
Global Chief Creative Officer Cristiana Boccassini
Global Chief Creative Officer Mihnea Gheorghiu
Global Executive Creative Director Andrey Tyukavkin
Global Executive Creative Director Gaston Soto Denegri
Executive Creative Director Jack Smedley

Global Head of Artificial Intelligence Selim Unlusoy
Creative Director Roberto Ardigo
Creative Director Stefano Zanoni
Associate Creative Director Rasmus Andersson
Associate Creative Director Marcus Lundvall
Art Director Emanuela Lombardi
Copywriter Natasha Anatra
Global Head of Creative Technology Mauro Mazzei

Head of Art Andrea Ferlauto
Head of Production (HP) Federico Fornasari
Producer Matilde Bonanni
Producer Eva Grossutti
Producer Cinzia Morandi
Chief Creative Officer Francesco Grandi
Art Director Pedro Minari Felippe
Copywriter Phil Gull

Associate Creative Director Alejandro Gutierrez
Associate Creative Director Daniel Vazquez Seoane
Senior Art Director Daniel Tolentino
Art Director Maria Puig Gonzalez
Executive Producer Alessio Zazzera
Line Producer Nicolo Dragoni
Head of Post Production Alfredo Beretta
DP Martin Ludwig

Editor Enrico Munarini
Editor Damaso Queirazza
Post Producer Camilla Colabona
Music Producer Mees Van der Velde
Music Supervisor Richard Aardenburg
Executive Music Supervisor Sander van Maarschalkerweerd
Executive Producer Juliana Cordoba
Producer Ingrid Beschiroff

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In collaboration with LePub, Dutch beer brand Heneiken and Amazon Ads unveil this clever campaign aiming to get people socialising by reimagining the pub as a popular streaming service.

Titled Pubscription, the initiative centres around a hero film directed by Boris Nicou through Prodigious Milan, demonstrating the world’s first TV platform for organising a night out, allowing users to subscribe and scroll through participating venues by “genre”, depending on the kind of night they’re after.

Currently being piloted in the UK, the new Fire TV experience takes inspiration from the simplicity and personalisation of streaming, applying the same approach of deciding what to watch to where to go out.