VanMoof steals the spotlight
Alex Takács enlists tumbleweed, a plastic bag and some light-fingered aliens help demonstrate the e-bike brand’s anti-theft technology.
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Credits
View on- Agency Client Direct
- Production Company ProdCo/London
- Director Alex Takacs
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Credits
View on- Agency Client Direct
- Production Company ProdCo/London
- Director Alex Takacs
- Editing Trim
- VFX BRASH
- Color RASCAL
- Production Services Contrario
- Creative Production Lead Samara van der Valk
- Creative Director Donnie de Meijer
- Lead Creative James Holdsworth
- Lead Creative Alexander Rigby
- Creative Director Matt Fuller
- Executive Producer/Founder Ian Pons Jewell
- Executive Producer/Partner Zico Judge
- Executive Producer/Partner Jon Adams
- Head of Production Sam Levene
- Producer Lottie Aspinall
- Production Designer/Art Director Rodo Siffredi
- Producer Edu Olavide
- Producer Jack Lloyd
- DP Borja Llorens
- Editor Laura Cairney-Keize
- Creative Director/Founder Tom Clapp
- Executive Producer Alasdair Patrick
- Colorist Tim Smith
- Executive Producer Magda Krimitsou
- Senior Color Producer Jai Mhach Durban
- Color Producer Lily Delphine
- Composer Lasse Martinussen
- Composer Simon Littauer
- Producer Edu Olavide
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Credits
powered by- Agency Client Direct
- Production Company ProdCo/London
- Director Alex Takacs
- Editing Trim
- VFX BRASH
- Color RASCAL
- Production Services Contrario
- Creative Production Lead Samara van der Valk
- Creative Director Donnie de Meijer
- Lead Creative James Holdsworth
- Lead Creative Alexander Rigby
- Creative Director Matt Fuller
- Executive Producer/Founder Ian Pons Jewell
- Executive Producer/Partner Zico Judge
- Executive Producer/Partner Jon Adams
- Head of Production Sam Levene
- Producer Lottie Aspinall
- Production Designer/Art Director Rodo Siffredi
- Producer Edu Olavide
- Producer Jack Lloyd
- DP Borja Llorens
- Editor Laura Cairney-Keize
- Creative Director/Founder Tom Clapp
- Executive Producer Alasdair Patrick
- Colorist Tim Smith
- Executive Producer Magda Krimitsou
- Senior Color Producer Jai Mhach Durban
- Color Producer Lily Delphine
- Composer Lasse Martinussen
- Composer Simon Littauer
- Producer Edu Olavide
Playfully directed by Alex Takács through ProdCo, this simple yet clever trio of spots highlights e-bike brand VanMoof’s industry-leading security tech.
Each 15-second ad demonstrates the bike’s security features when detecting a threat, or in the case of these witty films, a floating carrier bag, a drifting tumble weed and a kleptomaniac alien.
Scott Kennedy, CMO VanMoof added: ‘We knew how advanced our system was compared to others and this also came out in the incredibly low number of VanMoof's that ever go missing. We thought we had to make more of this and tell it in a better way - that's where our internal creative team, ProdCo and Alex Takács came in - telling this story in a way I've not seen before, with a great proposition and wonderful way of showing these opportunistic thieves at work.’
