Tiger’s team building exercise

This gorgeous new campaign for Tiger beer, created by Le Pub and directed by Romain Chassaing through Solab, shares a powerful message that having the courage to succeed comes from the support of those around you. 

Titled You Never Roar Alone, the film tells a story of a street vendor who dreams of growing his fledgling enterprise into something much bigger, so much so, he even keeps a sketch of his dreams permanently pinned to his cart.  

Slowly but surely, his vision becomes a reality as friends, family – even strangers – help him through tropical storms, epic climbs, long nights and bumps in the road. Touching themes, stunning visuals and a punchy soundtrack blend to bring this uplifting film to life.