Montefiore Einstein finds some Christmas stars
Featuring five children living with rare conditions as its protagonists, this endearing branded short from Steve Rogers plays out like an 80s family flick.
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Credits
powered by
- Agency Alto/New York
- Production Company Biscuit Filmworks/USA
- Director Steve Rogers
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Credits
powered by
- Agency Alto/New York
- Production Company Biscuit Filmworks/USA
- Director Steve Rogers
- Editing Cut+Run/New York
- VFX Kevin VFX
- Color Company 3/New York
- Music Premier Music Group
- Chief Creative Officer Hannes Ciatti
- Executive Creative Director Dan Kroeger
- Executive Creative Director Pierre Janneau
- Creative Director Sara Philips
- Executive Creative Director Erik Fahrenkopf
- Executive Producer Sam Pasquesi
- Senior Art Director Filipe Nogueira
- Director of Art Production Julia Menassa Panev
- Executive Producer Holly Vega
- Producer Emily Skinner
- Head of Production Sean Moody
- Production Designer Shane Valentino
- DP Chayse Irvin
- Editor/Partner Jonnie Scarlett
- Executive Producer Lauren Hertzberg
- Senior Post Producer Eytan Gutman
- Assistant Editor Sarah Mlcoch
- Colorist Tim Masick
- Color Producer Alexandra Garcia Ortiz
- Head of Production Kevin Breheny
- Sound Designer/Audio Mixer Dan Flosdorf
- Executive Music Producer Winslow Bright
Credits
powered by
- Agency Alto/New York
- Production Company Biscuit Filmworks/USA
- Director Steve Rogers
- Editing Cut+Run/New York
- VFX Kevin VFX
- Color Company 3/New York
- Music Premier Music Group
- Chief Creative Officer Hannes Ciatti
- Executive Creative Director Dan Kroeger
- Executive Creative Director Pierre Janneau
- Creative Director Sara Philips
- Executive Creative Director Erik Fahrenkopf
- Executive Producer Sam Pasquesi
- Senior Art Director Filipe Nogueira
- Director of Art Production Julia Menassa Panev
- Executive Producer Holly Vega
- Producer Emily Skinner
- Head of Production Sean Moody
- Production Designer Shane Valentino
- DP Chayse Irvin
- Editor/Partner Jonnie Scarlett
- Executive Producer Lauren Hertzberg
- Senior Post Producer Eytan Gutman
- Assistant Editor Sarah Mlcoch
- Colorist Tim Masick
- Color Producer Alexandra Garcia Ortiz
- Head of Production Kevin Breheny
- Sound Designer/Audio Mixer Dan Flosdorf
- Executive Music Producer Winslow Bright
Montefiore Einstein's festive work has always managed to mix powerful messages with magical visuals, but for this year's outing, they've gone out of this world.
Again working with creative partner Aldo, the medical centre's film this year - The Rarest Stars Shine Brightest - concerns a ragtag team of youngsters clubbing together to save the day. So far, so Goonies.
However, the stars of this particular execution are five children living with rare conditions [Piebaldism, Achondroplasia, Amplified Musculoskeletal Pain Syndrome, spondyloepiphyseal dysplasia dwarfism, and Ehlers-danlos syndrome], adding a level of authenticity to the spectacle.
Helmed by veteran director Steve Rogers, the endearing short plays on the tropes of family favourites from yesteryear, albeit with visuals that wouldn't look out of place in a 2024 blockbuster.
In a lovely addition, the project's OOH work has been created by award-winning artist Steve Chorney.
Best known for his work creating iconic hand-drawn movie posters [Indiana Jones & the Last Crusade, Who Framed Roger Rabbit, Once Upon a Time in Hollywood], Chorney's renditions further reinforce the nostalgia-fuelled feel of the campaign.
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