Three Cents’ new spot pops off

In partnership with Uncommon, premium mixer brand Three Cents has launched this charismatic campaign directed by Carl Sundemo through Business Club that leans into its defining characteristic: intensity. 

It follows the high-velocity journey of a fizz-propelled bottle cap as it speeds around a sun-drenched Mediterranean town, the locals seeming entirely unbothered as it bounces off quaint buildings and slices through drinks glasses, before boomeranging back into the bar it came from. 

Realised through creative styling and bold production design, the striking film blends humour with a touch of absurdity, playing with the idea of intensity as something both exciting and entirely everyday.