The YES Foundation’s feel good-ish factor
This wonderfully wacky campaign for the philanthropic organisation suggests that not being a total goody-two-shoes shouldn’t stop people from trying to do worthy things.
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Credits
View on- Agency DUDE/Milan
- Production Company Papaya Films/Warsaw
- Director Mateusz Miszczyński
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Credits
View on- Agency DUDE/Milan
- Production Company Papaya Films/Warsaw
- Director Mateusz Miszczyński
- Producer Pawel Bondarowicz
- Producer Darek Kozyra
- Post Production Vein Post
- Sound Design Ztudio & Burza
- Partner Francesca Spitali
- Executive Creative Director Curro Piqueras
- Creative Director Tomas Gianelli O'Ryan
- Art Director Daniela Gonzales LaValle
- Copywriter Alex Prew
- Head of Production (HP) Francesca Granata
- Producer Justyna Gorniak
- DP Lukasz Latanik
Explore full credits, grab hi-res stills and more on shots Vault
Credits
powered by- Agency DUDE/Milan
- Production Company Papaya Films/Warsaw
- Director Mateusz Miszczyński
- Producer Pawel Bondarowicz
- Producer Darek Kozyra
- Post Production Vein Post
- Sound Design Ztudio & Burza
- Partner Francesca Spitali
- Executive Creative Director Curro Piqueras
- Creative Director Tomas Gianelli O'Ryan
- Art Director Daniela Gonzales LaValle
- Copywriter Alex Prew
- Head of Production (HP) Francesca Granata
- Producer Justyna Gorniak
- DP Lukasz Latanik
One can often be daunted by those saintly individuals making a real difference to the world, leaving the rest of us feeling like shabby bad’uns wallowing in a moral vacuum.
Created by DUDE and directed by Mateusz Miszczyński through Papaya Films, this fun spot explores degrees of goodness for the YES Foundation, a Polish organisation backed by inclusive jewellery brand YES, which empowers women in various communities across the country.
Titled Good People, it features ordinary folk doing occasional ‘bad’ things, such as leaving an elderly lady seatless on a bus and, horror of horrors, not picking up a pooch’s poop.
It also spotlights some of the Foundation’s real-life contributors and their relatable confessions, including Matgorzata, who supports women in prison but accidentally killed her goldfish and Klara, who helps disabled women with beauty therapy, yet constantly steals her friends’ lighters.
