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Aperol – L'unico. Per tutti.

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Created by DDB Paris and beautifully directed by Jara Moravec through Henry, this spot paints a warm, characterful portrait of one of Italy’s most iconic cocktails, the Aperol Spritz.  

The atmospheric montage captures the vibrant energy of a golden-hour gathering, as locals and visitors from all walks of life connect with spritzes in hand. Set to an upbeat soundtrack, dynamic camerawork brings to life the joyous rhythm of Italian social life.

Alexander Kalchev, CEO & CCO, DDB Paris: "This campaign is all about the vibe of Aperol Spritz. It’s about celebrating that perfectly imperfect moment when people come together to share a drink that truly can claim the word iconic. We wanted to keep things simple and transport you to this charming Italian piazza and capture the Aperitivo moment in an authentic and universal way."

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